ReTechulous» Ryan Hartman »

NEW CASE STUDY – Over 120 leads in last month with Facebook Ads

Ryan Hartman — Mon, 21 May 2012 16:54:54 +0000

Press Play below for some real estate marketing love:

“Invest In Real Estate, Not The Stock Market” (Capture Page Tweak)

Ryan Hartman — Mon, 21 May 2012 13:41:49 +0000

Here’s a quick video of us tweaking up a member squeeze page. (Non-Members, if you want access to a Free, Lite version of one of our Squeeze page builders, click here.)

Page features an interesting “gif” image that makes you stop, scratch your head, and say “What Is This.” (nifty technique)
Use of Aweber.Com’s native Facebook login form — could be good, or not… will see
Some headline tweaks + addition of “fear allaying” text above/below the form

Rookie Agent “Get Paid” Protocol

Ryan Hartman — Sun, 20 May 2012 21:17:15 +0000

We’ve received a number of questions from totally “brand spanking newbie” agents asking what they should do to get going. So here’s a plan that’s sure to work…

Generally, new agents:

Have very little money to invest in growing a business
Are very worried that they don’t know what to say or do to attract prospects
Are concerned that even if they attract prospects, they won’t know what to say or do to close a deal
Haven’t grasped the fact that they are business owners, not employees.

So, here’s a cheap, simple to execute gameplan that takes all of the above into account.

Step-by-Step Gameplan for the Brandy Spanking Newbie Real Estate Agent

Phase 1 – (Become Experienced, Instantly!)

Don’t Go To ANY “Mandatory” Company Meetings.
If your broker or sales manager threatens to cut you loose for not attending, call their bluff. (Worst case is you’ll end up at a more progressive office.) These meetings are a huge time suck, and you’ll be running with the wrong crowd – namely, agents who waste time going to meetings when they should be belly to belly with prospects or at a settlement.

You can delay your sales manager for the month or so it’ll take to start generating business by saying you have a more important appointment, which will always be true if you follow the rest of this plan.
Find a more senior agent in your office who isn’t always complaining about how bad things are… who seems to be doing just fine as a solo agent, not leading a team, but sitting somewhere in the top 50% of office salespeople for yearly GCI. In other words, find a cool experienced agent who’s not too busy or unqualified to take the following offer when you make it:
“Hi, I’m wondering if you’ll let me pay you 40% to help me prepare, negotiate, and close the first few deals I’ll be doing. I’ll bring you the buyer or seller and do all the leg work, I’ll just want you to work with me to make sure I don’t mess anything up. I promise to do whatever you say. Thank you very much. I love you. Thank you.. Can I wash your car or something?” ( This takes care of your experience issue way better than attending those meetings would have, the rest will come with… actual experience

Tip – It’s good to use images to break up the text in your blog posts. We like Mr T. for this…

Phase 2 – Do A Better Job Of Generating Leads Than 90% of the Agents In Your Office

Get A Flip Video Camera, or something similar. If you’re truly broke, use your phone. If your phone doesn’t have a vid camera, borrow one, or mow a few lawns to get up the cash. Whatever you have to do, don’t skip this step.
Search your mls for every bank-owned listing in your marketplace.
Get permission to video and market as many of these listings as possible. Promise to credit the listing agent and to let them see each video before you make it public. You may also be able to use HUD listings, check with your broker…
Create A Gmail account with an address something like “mytownbankownedlistings@gmail.com.” Then watch the video at the bottom of this post. Set up your vacation responder as recommended.
Create A Youtube account that’s connected to this google/gmail account
Every morning, BEFORE YOU LOGIN TO FACEBOOK and BEFORE YOU CHECK YOUR EMAIL, take a video of one of these listings, and post it to a youtube account.
Use Youtube’s “Annotations” feature to instruct all viewers of the video to email your gmail account for more info or a personal tour.
Post the property to craigslist with a quick picture and a blurb that says “reply to this email for an interior video tour of this property and other bank owned listings like it.”
Do the same on Facebook.
Add a link to your latest video to the Vacation Responder for the gmail account
Every Saturday, email every contact in your gmail account a list of the latest youtube video urls. (yes, everyone who responded to the craigslist ad will now be in your database housed by gmail!)
Respond quickly to the warm inbound showing requests that will flood your inbox before long.
Make sure you do whatever your mentor agent tells you, and thank them a lot for their help.

The Hoff works too…

Phase 3 – After 2 or 3 weeks following the above protocol, you’ll be:

Averaging 3 or 4 showings with qualified prospects every week
Have a solid grasped of your local bank/owned Investor marketplace
Writing at least one contract/week
Probably anticipating your first cash, 30 day settlement. (After all, most bank owned deals don’t involve financing or contingencies, so you’ll probably get your first check pretty soon.)
Now, carve out a few extra hours a week to follow a system that will help you add some more bells and whistles to the above…

Quick TUTORIAL: Gmail Account Autoresponder Video

(Click box at bottom right to view in full screen mode)

Some Reasons Why This Approach Will Work For You

In the minds of potential clients, you’ll be setting yourself apart from 90-99% of all the agents in your marketplace. Mostly because they’ve refused to embrace modern business building best practices.
You’ll develop the number 1 habit crucial to modern small business building success – “Consistently creating and delivering new content in a scalable, engaging way.”
You’ll get paid fast, and gain the experience that comes with earning a commission check, and you won’t waste any time hanging with the “meetings” crowd.
It’s only going to take you a few hours a week to execute this plan. It’s easy. And you’ll have fun doing it.
( If you hit any roadblocks along the way, just email support@retechulous.com for some help.)

So Get To It!

“RETECHUDGETS!”

Ryan Hartman — Sun, 20 May 2012 13:53:28 +0000

We’re finally ready to release the “RetechuDGETS” - 7 Magic Push Button Widgets For Your Real Estate Business.

You can scroll down to the bottom of this post and download them now, but we highly recommend you read through the descriptions first just so you’re ready for the unadulterated awesome ninja crush-edness that is retechudget city!

The “ReTechuDGets”

Rent2Own-In-Ator
The Rent2owninator sends subliminal nanosecond long messages to local Facebook users who don’t yet own a home but are financially qualified to put down 30%, have a good credit score, and steady income. The subliminal facebook messages compel the user to send you a friend request for property listings. You can set it so they always buy the 2nd listing you show them.

Price ReduXor - This nifty bot scans crawls your MLS system for trends and statistical anomalies, then generates and mails a very pursuasive letter to the owner of any overpriced listings you might have. The letter comes from one of 5 very well known pursuaders, (This Guy’s on Board) and will have your Seller client calling you lickity splitty to reduce the price on their property to a logical number.

Rank-Atron – Creating solid content, getting inbound links, and structuring your website to be search engine friendly can be a daunting task for the real estate pro who yearns for the glory days of ’05 when floor time made everyone a superhero. Rankatron will secretly, in the background, grind out a #1 Google Ranking For You. Organic search traffic and an unending flow of hot leads will come storming your way. Rankatron will run your Real Estate blog for you, adding juicy posts, commenting on other sites, building trust and long term relationships with both google and humans. (In fact, Rankatron wrote this post!)

Mort-Garage – Mort-Garage is a customer service & rapport building tool more than anything else. This life saving bot sends cease and desist letters to the mortgage companies of any underwater home owners in your area, instantly implementing a “deceleration clause” where payments don’t need to be made until the economy sufficiently recovers. Once the deceleration clause is in effect, the homeowner gets a letter from the mortgage company letting them know that you are the pro to thank for the “Mort-Garage”, and that they should send you lots of referrals as a thank you.

ShowBot – Numbered are the days when Real Estate agents actually have to drive around towns showing homes to prospective buyers. Showbot is a hologram that gets installed into a home’s electrical box. Prospects are emailed a map of homes to tour and given temporary alarm codes to use. As they walk through each home, the Showbot hologram is projected out of electrical outlets providing a very professional tour of the home. This latest release also includes “Objection Squasher” functionality which incorporates some of the most tride and true closing techniques from the real estate industry’s most well known sales trainers. With Showbot, you just sit at the office, and buyers come in to write contracts!

Vlogator – This one works with our Real Estate Vlogger system. Up till now folks have had to engage in the cumbersome task of actually creating videos to put on their video blogs. Vlogator is a chip you put in your cell phone. It records only your best moments showing houses, interacting with clients, negotiating contracts, ironing out water meter reading disputes at settlements. The camera on your phone is powered on and off when you’re at your best, and the video is automatically edited and posted to Youtube in a very SEO ified way complete with juicy keyword rich titles and that tagging thing the kids love so much these days. Of course, Real Estate Vlogger takes care of the rest, pulling your vid down from youtube and posting it to your site…

Recruitador – This one’s for the broker pimps out there who want to attract and retain only the best agents in the local marketplace. Recruitador starts by scanning the mls and local bank records to see which agents are really producing, which are spending money on marketing, and which are least likely to be whiny PITAs. Recruitador also calculates the agent’s current commission split and sends an automatic email offering 5 percentage points more, plus the keys to the company guest house on the beach once a year. You’ll grow your Brokerage from the greens with Recruitador!

FSBONER We’ve been planning to develop this one for a while, and almost let the domain name expire a few weeks ago, but decided the name was just to classy to pass up doing something with. FSBONER is a satellite receiver you put on the hood of your car, perhaps next to your SiriusXM Antenna. (Don’t worry, it won’t interrupt Howard Stern.) FSBONER gathers the addresses and phone numbers of of For-Sale-By-Owner signs and sends them to a ReTechulous server which does 2 things. First, it places a call to the property owner on your behalf, letting them know that you’ve got a sweet plan to sell the property, that they should call you ASAP! Second, it sends a series of letters to the home convincing the owner that you’re the right pro for the job! As the listings and transactions pour in, you won’t be able to help thinking, man I love that FSBONER!

The Beta Release of the above “Retechudgets” will be made available on 4.1.2011. Anyone who “Likes” or Leaves a Comment Below will be the first to receive them…

Introducing “Property Pinner”

Ryan Hartman — Sat, 19 May 2012 19:53:42 +0000

There’s no doubt about it… Pinterest can send a lot of traffic to your Real estate website.

And what better to post to Pinterest then really sharp looking photos of your listings, right?

Right.

But you’re going to want to collect some leads in the process.

Which is Why We’ve Just Launched “Property Pinner”

Here’s how it works…

First, you’ll upload a picture of a property.
Then, you’ll include some teaser info about the property
Then, you’ll specify a “redirect url” where visitors can get more info about the property
Once uploaded there will be a form at the bottom of your post that offers more info in exchange for the email address.
Visitor enters email, sees more property details… and you get the lead

Now, it’s just your job to follow up in a cool, not pushy way. Which of course, you won’t… because you’re a realtor. But oh well.

Anyway, if you want to participate, just go to PropertyPinner.Com and submit your pic.

And remember, part of the appeal here is that other agents will be posting there photos and pinning them to their own Pinterest accounts, which… if you know Pinterest at all… you’ll understand right away that this equals traffic and leads for you.

Get it? Great… check out PropertyPinner.Com to get started! (There’s a little “submit property” link at the top…)

Crazy Train Squeeze Page Review

Ryan Hartman — Sat, 19 May 2012 19:33:50 +0000

Member Peter Lavelle’s been putting out some really fun, click getting Craigslist Ads and Squeeze pages.

In this screencast, Peter lets me tweak his work in an attempt to get his conversion rates up.

The Greatest Door To Door Salesman Ever?

Ryan Hartman — Sat, 19 May 2012 00:57:08 +0000

PRESS PLAY to Watch Perhaps The Greatest Door to Door Salesman Ever:

Let us know what you think, particularly how this might apply to YOU as a real estate pro…

What If Your Broker?

Ryan Hartman — Fri, 18 May 2012 19:06:18 +0000

What if your broker called you into a meeting and told you that you’d be FIRED if you didn’t do the following?

Create at least 1 Video of something, anything related to real estate or something of local interest EVERY WEEK.
Promote every one of your property listings with a Google Adwords Ad, a Facebook Ad, and a weekly Craigslist Ad.
Contribute a thought or link to the Company Fan page and/or blog..EVERY WEEK.
Read at least 1 book or take at least one training course related to marketing, every month…

What if your Broker required you to start doing all these things, under threat of termination?

Would you tell her what’s what… and leave?

Or would you be grateful for the mandate?

More importantly, do you think such a broker could quickly attract the “right kind” of agents…

And achieve complete…

and total…

utter…

MARKET DOMINATION pretty fast?

Please comment below… it’ll make us feel special.

Neighborhood Sales Alerts Seller Lead Gen Template — (Test-Techulous)

Ryan Hartman — Fri, 11 May 2012 21:22:21 +0000

In our quest to come up with a web based way to create seller sales appointments, we’ve started putting together this template:

Here’s the thinking:

Tweak the page for individual Zip Codes, Subdivisions, and/or Buildings

Run Facebook Ads that correspon

Sorry, the rest of this and the template download is for members only.

Please login / become a member.

(Video) The Most Interesting Realtor In The World…

Ryan Hartman — Wed, 09 May 2012 19:00:09 +0000

Howdy!

Please enjoy this video from Paul Campano, ISellYourHome.Com in MA.

Paul.

That thing is great! (And was a ton of fun to watch)

Now you just need some lead capture on your website to make it really work for you…– maybe a “get my most interesting Boston Real Estate Videos in the world” opt in… or something?

(Everybody looking in… what do you think Paul should do to really make this video work for him…)