Strategy Session – 12/5/11

December 5, 2011
  • Courier New, Arial Black & Georgia are 3 great fonts to use for your squeeze pages.
  • For training go to http://retechulous.com/blbt and access the capture engine videos.
  • Go to http://retechulous.com/hookem – offers different types of squeeze page hook ideas.
  • Make sure your page indicates exactly what they’re getting in order to encourage people to opt in.
  • Use the exit page option at the bottom or an exit pop up to increase conversions. Activate the platinum pop up plugin from our plugins menu if interested.
  • Your page template: Header at the top, what they are getting on left, opt in from on right, with some form of bullet points describing the benefits.
  • Additional training can also be accessed at http://retechulous.com/buildcapturetraps.
  • Squeeze page = one page site where the only thing people can do is opt in or exit the page. Very offer oriented.
  • Most leads will not be ready to do business right away. You’ll need to build the relationship first.
  • Landing pages (maybe not be the right term) are the one column pages you can setup as well. This provides well written copy followed by an opt in form at the bottom. Use the Facebook widths from the drop down menu.
  • Go to http://retechulous.com/awesomesauce, choose the “Create it” drop down and watch Option 1 for creating videos trainings.
  • Split testing your pages? Be sure to activate the “Duplicate” plugin from our plugins menu. Then select the “duplicate” option by hovering over the particular post/page within the dashboard area.
  • Go to http://visualweboptimizer.com for a great split testing tool. This is a paid service at $49 a month.
  • Use Stat Press for tracking, which is available on the left hand side of the dashboard.
  • Feel free to change any reports or docs in our library that have a downloadable doc version.
  • Always include your contact info at the bottom of your pages, especially if this is required by state law.
  • When editing videos use Youtube first. For more advanced features check out http://studio.stupeflix.com/, Windows Movie Maker, or Camtasia for starters.

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