There were some really great, helpful responses to yesterday's post about the Default letter template.
Some people understood that the point was to echo the "conversation in the readers" head in an attempt to build rapport and get them to reach out. They understood that the letter was meant to be a short sale seller lead generation tool.
Others didn't get it at all and eloquently told me what's what.
And a lot of people brought up valid concerns about the legal issues that could arise with the first draft of the letter -- Stuff that I didn't even consider as I wrote the letter -- because the goal was to just put together a page that would get a response...
("Short Sale Lead Generation Tools" is pretty much the thing members ask for most, so this whole exercise is an attempt to address those requests...)
Anyway, thanks for everyone who took the time to comment. Your comments were very helpful.
And in order to make it more explicit -- To get it accross that the point of the letter wasn't to suggest that anybody should just default on their mortgages, here's a revision.
It probably still needs more editing for typos and flow. Plus we'll need to test the "call to action" at the bottom of the letter to find something that works... (most likely a video or an ebook...)
But it's at least something to work from.
Let us know... Does it make more sense than the first letter?
