7 Steps To Creating a Real Estate Money Making Machine?

With 90% of home buyers searching for homes online, is it fair enough to say that serious real estate agents should be studying and modeling the practices of successful web marketers?

In the following vid, web marketing guru Stephen Pearce lays out “7 steps to creating an online money making machine” in any niche. This is one of thefirst time we’ve come accross Stephen’s stuff, but it seems real solid and we can say from personal experience that what he’s talking about here in this vid is dead on and well worth watching (over and over again.)

After you’re done watching, scroll down if you’re interested in our take on how these these steps might be applied to a real estate sales practice…

Click To View
7 Steps To Creating A Money Makeing Machineon Stephen’s Site.

Applying The 7 Steps To A Real Estate Sales Practice To Your Real Estate Practice

1. Traffic Generation System -This could be Craigslist, Pay Per Click (Google, Yahoo, Facebook, etc), Organic Traffic earned via good SEO and Content Creation, Syndicated Listings, Text Marketing, print advertising and Direct Mail Marketing such as your just listed cards and general postcard campaigns. I’m sure we’re leaving a lot out here, but you get the gist.
2. Social Media Marketing System – For Real Estate, this is probably looks a lot like what it looks like in other marketing niches…. Profiles on the big 4 – Facebook, Twitter, LinkedIn, Youtube… A Facebook Page that’s designed to convert visitors into “likes” and “leads” via engaging landing tabs. Since there are so many sub-niches in real estate, and because really, if you think about it, each real estate listing is in and of itself a unique marketing project, the scope of an agent’s social media marketing system can be small (limited to just the profile setups,) or huge – including elements such as twitter accounts for individual listings and Facebook pages for individual neighborhoods. The key word here is system – (Jumping out of Farmville to interact with a past client you see in your stream here and there is not a system… syndicating posts directly from the foreclosure category of your wordpress blog directly up to your area foreclosure Facebook page is…)
   

   Twitter Accounts For Individual Listings?

3. Lead Generation System – How will you take that traffic and convert it into real live leads for your business? Will you send the traffic to one page “squeeze” or lead capture sites, or to a real estate video blog with built-in lead capture Is there a page within your company provided website that offers a a truly valuable free report or something of value without muddling up the conversion rate with lots of other links and graphics? Do you know the conversion rate of that page? Does the lead capture form perform better or worse when you ask for a first name and phone number in addition an email address. These are the questions that go into building your web based real estate lead generation system.
   

   Generate Leads By Asking For Them With Forms

4. Preselling System – This is all about creating engaging content that shows prospects you know your stuff and that you can be trusted to get the job done. Simply saying, “I’m the man because lookie my designations” on your home page doesn’t presell you. Putting together a juicy gallery of local land videos and enhancing it with new content on a regular basis… that’ll let them know you’re the guy if they’re looking to build or buy and hold a lot in the area. Doing a weekly market update screencast for a specific neighborhood, that’ll likely presell your expertise as well… The best part about having a solid preselling system is that you can develop rapport and relationship with multiple potential clients without even meeting with them.
5. Follow Up System – At this point, most brokers and agents have some way of automatically delivering real estate listings to prospects that opt in to receive them. Cool. Doesn’t take much time, and delivers content that the prospect wants. But, everyone else in town is doing the same darn thing. Why not differentiate yourself further by attaching a well thought out email “Autoresponder” series that takes the prospect on a little journey through your funnel. Or… even easier and more automatic, you could use an RSS Based Autoresponder to make sure that say… all the folks hitting your idx for listings priced over 500k also receive the posts from the “luxury” category on your blog.
   
6. Monetization System – Being the killer agent that you are, the money often follows a few months after a face to face. If you meet them, you close them, right? But you need a way to take someone from free report “opt in” to closed commission, from idx registrant to real live buyer. A good monetization system for you is anything that will get you this face to face. Promoting “Event Appointments” to the folks that have opted into your various lead capture offers are a great way to do this. — Open house walking tours,… Or a “bank owned listing of the day,” where you’ll be waiting at a specific time to open the door for whoever wants to come… Or neighborhood bus tours for out of town investors, these are some examples of “Event Appointments” that will help you monetize your database of real estate prospects.


Foreclosure Investor Bus Tours (Click bus for an example from BeniahInvestments.Com)

7. Content System- Sorry. You just have to do this, or those young newbie agents are going to use the search enginge and social marketing techniques they’re learning in college to schmooze and pilfer your referral base. You have to outline and create a scheduled habit for creating new content related to some aspect of what you do! Huh? But what do I create?

   We love it when an agent tells us they can’t think of anything to write about or video because we get to bitch slap them with “of the week” ideas such as: Foreclosure Of The Week, New Construction Listing Of The Week, Lot Of The Week, Penthouse Of The Week, Weekly Resident Interview, Business Of The Week, Overpriced Property of the Week, Underpriced Property Of The Week, Past Client Of The Week, Weekly Market Update, Financing Tip Of The Week, Home Construction Tip Of The Week, Contract Clause Explanation Of The Week, Neighborhood Of The Week, Eco Friendly Erection Of The Week, Local Area Photo Of The Week, Home Inspection Frak-Up Of The Week, Settlement Room Horror Story Of The Week, Best Staged Home Of The Week, “Listing With A Dead Guy Inside” Of The Week…

   

   Dead Guy In Listing Of The Week?

   Ok, maybe not that last one, but who knows it could work. Anything you do on a recurring basis will naturally establish you as “that guy” who does “that thing.” And the folks who need “that guy” who does “that thing” will naturally seek you out. Pick one of the above, or something else, and schedule yourself a recurring appointment to get it done!

So, how many of these elements to you have incorporated into your real estate money making machine? Which of the above to you think will be the hardest to implement in your own practice?

Is there anything we can do to help you get moving on the next steps?

NEXT, Click Here to attend our next FREE Craigslist Lead Generation Workshop…