How Do I Generate Short Sale Leads? – Real Estate Lead Generation Question Of The Day

Resources:

• The Short Sale Marketing System - this is a system our buddy Calvin created that includes tons of great short sale marketing pieces you can use to target short sale sellers (it’s like $47 and he even gives you a way to get it for free!)
• Meetup.com - start your own local behind on my mortgage support group
• Recent training Ryan did on how to use wordpress to create a squeeze page (you could use this to create a short sale seller squeeze)
• How to do run Real Estate Facebook Ads: http://facebook.com/ads

Here are a few outside of the box approaches for attracting short sale sellers.

• Scan your MLS daily for Expired Listings. When you notice properties expiring that seem to be fairly overpriced, there’s a chance that the price hasn’t been reduced because the seller wouldn’t be able to pay off the mortgage. Many agents are afraid to recommend and go down the short sale route, so it’s possible that the last agent was more content to let the listing expire then to offer a solution he/she wasn’t comfortable with. Go knock on the doors of these overpriced propertunities, drop off a “How to Short Sale Your Home” package of some sort.
• Create a free report with suggestions for ways to handle being behind on mortgage payments. You could offer this via a squeeze page, or as part of a blog post, then promote the content with a Facebook ad to get quick exposure. Don’t mention the word short sale though (Facebook seems to reject these ads for whatever reason), instead just offer the suggestions for what a person should do when behind on mortgage payments.
• Create a “Behind In Mortgage Payment” support group at Meetup.Com. Don’t hold the meetings intent on getting business. Instead, do this as a way to genuinely help people who are feeling home payment related stress. (Do remember that in some cases the best advice truly is to walk from the property, and don’t put your desire for earning a commission ahead of this advice.) Be a friend and trusted advisor first, GCI will follow.

Video Transcription: Hey everybody Josh Schoenly with ReTechulous.com with your real estate lead generation question of the day, point 2.  If you got a question that you’d like us to cover in one of these daily videos that we’re going to be putting out each week day or a blog or a fan page in the cyber space and the social space, just simply submit it below the blog here, in the comment area.  Today’s question, how can I generate more short sale leads and listings?  Where do I find short sale sellers that I can work with?  Well Ryan has given me some great bullet points to cover here some—little bit out of the box ways of trying to go after a short sale listings.                              The first one is scan your local MLS for expired listings.  Look specifically for those that are over priced and also search the listing information to see if there are any other distressed, sort of indicators.  And also in many MLS’s there is now a category that says possible short sale, at least that’s what I’m being told, I know our LMS locally has that indication.  If you see that obviously that’s an indicator and it may mean someone of the existing listing agent just didn’t know how to process a short sale, did not know how to get it close.  So that’s a great one, completely free, easy, easy, easy to do.                              Second great idea from our main man Ryan Hartman is create a report on how to handle being behind on your mortgage.  In these last two, I really want you to focus on being helpful.  Come from the angle of being truly helpful to their situation.  And two things will happen: one, you’ll either truly be able to help them and they get back on track and they may refer people to you, because you helped them avoid their situation.  Or you help may them and they may just decide that they don’t want the help, they don’t want to save the house, they want to sale short.                              Again, back to the free report, so create a free report and offer it out, maybe create a squeeze page around this free report on how you can avoid being behind on your mortgage payments or how to get caught up on your behind mortgage payment something of that.  Create a squeeze page and then market it, try Facebook pay per click, put it on Craigslist.  You know whatever avenues, you can put on your business card or newspaper advertisement, lots of different things will be there.                           The last one is really out side the box, and Ryan is great with this kind of out side the box stuff, is create a local meetup group, who’s topic is how to save your mortgage or how to get caught up on your mortgage.  And again, you need to come from the angle of truly wanting to help the consumer.  Because you’re going to create great karma, you’re going to be able to help some and it’s going to lead the business, either immediate or down the road, through referrals or through them directly wanting to list and have you sell them their house short.                              Again thanks to Ryan Hartman, fellow ReTechulous.  Please comment, share, you know put this on your Facebook page, Twitter this out, put it on linked in and the like.  But definitely give us your comments and thoughts and feedback, we really appreciate that.  Also again you can submit your questions that that you’d like us to answer below the post in the comment section and of course, visit our blog for other great tips, tricks and things that you can swipe for your business to generate more leads fast and easy.