Lead Generation Rate Way Up With Aweber Lightbox Click Form

We’ve always been a huge fan of Aweber’s Email Marketing Solution here, and pretty much every one of the sites we build features an Aweber form above the fold. Recently, Aweber made some great updates to its Web Based Forms module and one of the coolest innovations they’re offering is the Lightbox Click Feature. Basically, to see this feature in action click on the big black offer box at the top right and corner of the page. You’ll notice that the form “Lightbox Hovered” over the whole page, and there’s a good chance you were compelled to feed the box your email address? Dig it? If you’d like to set up a similar form on your site feel free to be in touch….

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Is Your Real Estate Website Helping You Build A List?

One very critical element that 99.9% of Real Estate websites are missing is a “Lead Capture Element” that feeds some kind of automated follow up campaign. Instead of finding this lead capture element, what you usually see are a few properties, maybe a link to a property search, and not much in the way of compelling dynamic content that would get a visitor to interact with the site.

Start Generating Leads With Your Real Estate Website – The Steps

1. Come up with a content offer. Something you’ll either deliver via email on a regular basis, or a document for immediate download. 2. Subscribe to a service that will allow you to easily deliver the promised content via an integrated web form. (Again, we love Aweber for this.) 3. Create and deliver the content as promised. 4. Drive people to your site. 5. REPEAT – Once you’ve got one offer working for you, start building similar offers via landing pages on your site.