• The establishment of a company wide multi-author, wordpress based blogsite designed to serve as the cornerstone of Really Smart Realty’s overall lead generation system. This site will also double as a regional web based “newspaper” of sorts and will likely have eventual value as such. We will host, custom design, and guide the development of this site as part of the terms of this engagement. Initial components of the site will include a video gallery page, contact pages, idx integration, agent page and sales transactions page.

• The core site will also be tied to a Facebook page, Twitter account, and a Youtube account, all of which will automatically interact with the main site, with new content being syndicated between all components. Examples: Any content posted to the main site will land on Facebook and Twitter, calling eyeballs there back to the main site. Any videos uploaded to Youtube will land on the video gallery page and if properly titled and tagged in Youtube they should provide a stream of traffic for years to come.
• This site will initially include at least 1 key “lead capture device”. This device will offer something of value that visitors will gain access to by providing an email address. We’ll help create this device and configure the automatic delivery of all new site content to this opt in list on a regular basis. [Example: Receive our "Neighborhood of The Week Video" By Email as part of our weekly E-Newsletter. ]
• We’ll help arrive at an ongoing content creation schedule for this site. The scope of this will be largely dependent on the willingness of company principles to either create content on their own, incentivise team members to do so, or invest in external sources of unique content creation.
• Ongoing, each post to the site will be tweaked for on-page SEO. Additionally, ReTechulous LLC will collaborate in the management of an off-page SEO campaign which will be carried out by a very reputable, white hat real estate SEO specialist.
• We’ll establish the “Really Smart Realty’s Agent Technology Package.” This package will do a great deal to both retain and help attract new agents to the company. Each agent will get: 1. A Niche Focused Blog Page within the main company site, 2. The ability to blog text, photos, and video directly into the site via email either from computer or phone, 3. Assistance setting up a Facebook Profile, Twitter Account, Youtube Account, and Linked In Profiles if needed. 4. An individual niche specific content creation schedule 5. automatic syndication of agent created content to these profiles 6. automatic marketing services as part of the “Really Smart Realty’s Listing Servicing Package
• We’ll create and execute a core “Listing Servicing System,” a series of marketing tasks that occur for each company listing. The execution of this system will be performed in a way that leads to the procurement of more inventory, easier justification of price reductions, less expired/withdrawn listings, and an explosion of overall brand visibility for the company. Each company listing will get: A Single Property Website with Unique Street Address Domain Name, A (Hip, Not Cheesy) Photo Based Video Slideshow Uploaded to Youtube, Syndication to 20+ National Real Estate Search Portals, A Blog Post about the property on the main company site, a Facebook Ad with at least 10,000 impressions for the property, rotating appearances within the overall company Google Adwords and Bing campaigns, a weekly Craig’s List post, and syndication to the company’s social media profiles.
• The main company twitter account will be configured to automatically follow Really Smart Realty ’s area Twitterers based on keyword. Over time, a reliable percentage of these Twitterers will click through to the company website and be converted to members of the company opt in list.
• A separate company recruiting site will be created. This site will tout the existence of the above items and invite prospective recruits to receive the monthly recruiting blog E-newsletter. In return, they’ll have the chance to win a free piece of technology that the company will provide monthly or quarterly. (Such as: An Iphone, Facebook ads credit, or perhaps a free niche blog created by ReTechulous LLC).
• A weekly company tech webinar will be held. This webinar will start with a new tech tip for agents and conclude with an open question and answer session where the agents can get help with any ongoing tech issues they are having. This webinar will also serve to encourage agents to create content that will serve both the company’s and their individual lead generation efforts.
• Company agents will also have access to unlimited tech support via email. Anytime, any issue. In our experience, getting agents past minor tech hurdles as they occur can significantly increase productivity, especially when implemented accross a large organization.

Expected Outcomes

Agents will generate more content that will be indexed by search engines, increasing the overall traffic to the main company site.

Traffic will also flow to the site as a result of the Paid Click Ads, Social Media Links, and Syndicated Property Sites, and Craig’s List Posts Created for each listing.

More traffic will lead to more IDX Property Search sign ups and the list of people receiving the company’s weekly E-Newsletter (aka digest of recent blog posts) will increase.

As folks are continuously drawn back to the site via E-Newsletter, or because the site keeps turning up in organic search queries, the company slowly but consistently becomes better known, stamped in the minds of area residents. Short term, inlooking prospective sellers will also take not that your company is one of the few consistently advertising individual listings via Facebook ads. (Other companies will likely soon catch on to this technique, if they haven’t already.)

The number of agents in the area noticing what you’re doing for your agents and the number of recruiting interviews you have will increase. Most who visit your recruiting site will opt in to follow your updates, if for no other reason than they want to see what the competition is up to.

Existing agents will very quickly understand that real value is being provided that isn’t being offered anywhere else. This should aid retention.

Your agents will talk about this value with their colleagues at other companies. Even if you might decide to pass some or all of the costs of this program to your agents, they’ll still be benefiting significantly from economies of scale pricing for the tech marketing services they’re receiving.

Your main website will quickly be known as one of the best of its kind in the region. If you properly incentivise or coach your agents to create interesting content, there is a very good chance that the site itself will have intrinsic worth based on the ad revenue it can generate. (Newspapers are dying, Real Estate brokers and agents are in a unique position to fill the content void. Since everybody’s a potential customer, it makes sense to write about and rank for the restaurant down the street that a handful of area residents will google every weekend. )

Also, it’s very likely that your mortgage partners will become interested in having a presence in all the places you’re now advertising. Herein lies another way in which you can recoup our fee or possibly even create a profit center.

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